BMW revealed its next “Jahre” edition vehicle yesterday, the 2023 BMW M3 Edition 50 Jahre BMW M. Yes, it is its official name; it says “BMW M” at the end of a name that begins with “BMW M3” to remind you that it is a M automobile. Aside from the ridiculous title, the BMW M3 50 Jahre is a commemoration of the M Division’s 50th anniversary, and it comes in five extremely unique colors, resurrected from each previous M3 iteration.
Cinnabar Red (E30 M3), Techno Violet (E36 M3), Deep Interlagos Blue (E46 M3), Fire Orange (E92 M3), and Limerock Gray are the five restored iconic colors (F80 M3 CS). Each of the five colors is distinct and beautiful, but there has to be one that you’d choose above the others.
With five outstanding options, it may be difficult to choose just one, particularly because they all look great on the 2017 BMW M3 (and BMW M4). Cinnabar Red on the E30 is stunning, although it may be a little too generic. The Interlagos Blue of the E46 M3 is attractive, but it lacks the thrill that a special edition M vehicle should have. The M3 CS’s Limerock Gray looks great, but it’s still gray, and aren’t we all sick of gray cars? That leaves two hues that stick out among the others for me: Techno Violet and Fire Orange.
Both of those hues would clearly distinguish your BMW M3 50 Jahre as something exceptional, something other than your neighbor’s M3. Unfortunately, BMW did not show out Fire Orange in these new photographs (only Techno Violet, Cinnabar Red, and Interlagos Blue were shown), although Techno Violet looks fantastic. It’s dark and melancholy in the dark. It’s vivid and metallic in the sunshine. It’s one of the nicest colors BMW has ever produced, and if I were to purchase an M3 50 Jahre, this would be the color I’d go with.